About us

History:
Sherry Sports, LLC was founded in 2007 when Theresa Sherry became the Head Coach at the University of California, Berkeley.  Initially, Sherry Sports operated a team made up of members of the former Head Coach’s club, Cal Elite. The new club was renamed BearLax and we added teams and coaches each year until we reached 12 teams in 2012. We now have two teams per high school graduation year for girls in grades 8 thru 12, and two mixed grade Middle School teams. The BearLax club teams are made up of top players from all over Northern California, and they travel to tournaments all over the country. Many of the BearLax girls are interested in playing lacrosse in college, so these travel tournaments give them exposure to college coaches while also giving them opportunities to compete with top teams from other regions. BearLax teams compete in the offseason (summer, fall, winter), and we hope to complement the efforts of the spring NCJLA and high school teams that the players compete with locally. BearLax is solely the elite club team part of the Sherry Sports business, and has a distinct identity from Tenacity10. 

Tenacity10 is the part of the business that operates Day Camps, Private training, Fitness sessions, College Counseling, Fall Ball, and Summer Leagues in the Bay Area and around the country.  We have a system for training and becoming successful in lacrosse and in life, that includes the following steps:

  1. SET GOALS
  2. MAKE A GAMEPLAN
  3. ASK QUESTIONS
  4. WATCH THE BEST
  5. MASTER THE FUNDAMENTALS
  6. INNOVATE
  7. WORK SMART
  8. WORK HARD
  9. FOCUS IN
  10. FOLLOW THROUGH

Sherry Sports, LLC also owns and operates two tournaments and one recruiting showcase camp, called - Summer Splash, Bay Area Bonanza and Western Winners Showcase respectively. 

Mission:
The Tenacity10 Mission is to help advance the sport of lacrosse in Northern California and around the country, to help develop top players into college prospects, and to foster an environment in which girls learn life lessons as well as lacrosse skills.

We aim to create a supportive environment for young women, while also giving them tools for navigating through life.  Through lacrosse these girls can gain an understanding of discipline, goal-setting, follow through, and problem solving. They can learn to perform well under pressure, work well with different types of people, and to experience both success and failure with class and grace.